WEB SITES AND CONTENT WRITING

Along with writing web content with an emphasis on organic SEO, I work with clients to determine what content should be on a site, how it should be organized (site map and navigation), and collaborate with designers on the user interface and graphic look and feel. Some sites for which I have done this –

PRINT ADS

Branding, naming, taglines & Slogans, voice talent, Audio production. I'm here to help you do more.

Email Chuck

To see copywriting samples for ads, videos,

white papers, PR, content writing, social

media and more, email me and I'll supply
you with a link to a Dropbox with com;plete examples.

ADVERTISING, PR, WEB / SEO, AND ONLINE CONTENT COPYWRITING

PACKAGING | MERCHANDISING

CASE HISTORIES | Case Studies

PRESS RELEASES, PR, ARTICLES, AND
MEDIA PLACEMENT

WEB SITES (Scroll down to bottom of left-hand column for links to sites I've written.)

NON-PROFITS | PRO BONO

To see copywriting samples for ads, videos,

white papers, PR, content writing, social

media and more, view my Dropbox portfolio.

AWARDS AND RECOGNITION

Look, there's an Aurora and a

Mercury award, and below you'll

find an ad written for HDI blood

glucose meters and an article

from Entrepreneur magazine

praising my concept and copy.

WHITE PAPERS

ONLINE CONTENT, BLOGS, SOCIAL MEDIA ADS & POSTS, LANDING PAGES,
EMAIL AUTOMATION ET AL

VIDEOS, Pre-Roll Video, TV COMMERCIALS

How can I help you?

Effective creativity is what I'm all about. Sure, you can be wildly creative, but if your message doesn't get across, that's empty creativity. Whether it is writing a website (where visitors should instantly know who you are, what you do, and why you are different and better), creating a commercial (where you need to break through the clutter with a meaningful message), or concepting a product name and tagline (where you must be resonant, congruent, and differentiating), I strive to deliver on the concept of effective creativity. 

As a writer for over 25 years, I began by creating articles on music for magazines such as Different Drummer, downbeat, and Fusion. As a copywriter, I've provided sales-inspiring copy for direct and agency clients from Bausch & Lomb to the University of California, covering a wide range of industries and types of advertising and marketing projects and programs. Extensive B-to-B and B-to-C marketing communications writing expertise with many websites and online content projects.

After 10 years as owner and Panamanian strongman of my own ad agency, Ingersoll et al, 
I then served as Associate Creative Director for Mason Marketing in Rochester NY. Addy citations, Aurora and Mercury Awards, and recognition from Entrepreneur magazine (scroll to bottom of page) but results for clients are more important than statuettes. As I like to say, I can write virtually anything for you, virtually.

PROJECT EXPERIENCE

Partial list –

Web site content and SEO writing, banner and interactive online ads, content marketing creation and coordination
Brochures
Videos and films
TV and radio commercials
White papers
Case histories
Speeches and PowerPoint presentations
Direct mail and HTML e-mail
Newsletters
Public relations and press releases

INDUSTRY EXPERIENCE