CASE HISTORIES | Case Studies


AWARDS AND RECOGNITION


Look, there's an Aurora and a

Mercury award, and below you'll

find an ad written for HDI blood

glucose meters and an article

from Entrepreneur magazine

praising my concept and copy.


To see copywriting samples for ads, videos,

white papers, PR, content writing, social

media and more, view my Dropbox portfolio.




WEB SITES AND CONTENT WRITING


Along with writing web content with an emphasis on organic SEO, I work with clients to determine what content should be on a site, how it should be organized (site map and navigation), and collaborate with designers on the user interface and graphic look and feel. Some sites for which I have done this –


Allen Balloons


Wilderness Environmental Services


Kodak KC2 Software


LuVo Nation


Northeast Organic Farmers


New York Apple Country


Flower City Malt Lab


Fitness Over 55


​McQuaid Jesuit High School


Paratherm Heat Transfer Fluids


​Odyssey Controls

ConnecTX Therapy

CORE ECS Staffing

Effective creativity is what I'm all about. Sure, you can be wildly creative, but if your message doesn't get across, that's empty creativity. Whether it is writing a website (where visitors should instantly know who you are, what you do, and why you are different and better), creating a commercial (where you need to break through the clutter with a meaningful message), or concepting a product name and tagline (where you must be resonant, congruent, and differentiating), I strive to deliver on the concept of effective creativity. 

As a writer for over 25 years, I began by creating articles on music for magazines such as Different Drummer, downbeat, and Fusion. As a copywriter, I've provided sales-inspiring copy for direct and agency clients from Bausch & Lomb to the University of California, covering a wide range of industries and types of advertising and marketing projects and programs. Extensive B-to-B and B-to-C marketing communications writing expertise with many websites and online content projects.

After 10 years as owner and Panamanian strongman of my own ad agency, Ingersoll et al,
I then served as Associate Creative Director for Mason Marketing in Rochester NY. Addy citations, Aurora and Mercury Awards, and recognition from Entrepreneur magazine (scroll to bottom of page) but results for clients are more important than statuettes. As I like to say, I can write virtually anything for you, virtually.


PROJECT EXPERIENCE


​Partial list –

  • Web site content and SEO writing, banner and interactive online ads, content marketing creation and coordination
  • Brochures
  • Videos and films
  • TV and radio commercials
  • White papers
  • Case histories
  • Speeches and PowerPoint presentations
  • Direct mail and HTML e-mail
  • Newsletters
  • Public relations and press releases


INDUSTRY EXPERIENCE


​Partial list –

  • Food and beverage
  • Banking and financial
  • Education 
  • Healthcare, medical and pharmaceutical
  • Retail
  • Computer hardware and software
  • Industrial
  • Legal
  • Broadcasting – radio and  TV
  • High tech and technology, IT, software, apps
  • Entertainment
  • Home furnishings​

ADVERTISING, PR, WEB / SEO, AND ONLINE CONTENT COPYWRITING


WEB SITES (Scroll down to bottom of left-hand column for links to sites I've written.)

Branding, naming, taglines & Slogans, voice talent, Audio production. I'm here to help you do more.

How can I help you?

VIDEOS, Pre-Roll Video, TV COMMERCIALS

WHITE PAPERS

PRINT ADS

NON-PROFITS | PRO BONO

To see copywriting samples for ads, videos,

white papers, PR, content writing, social

media and more, view my Dropbox portfolio.

ONLINE CONTENT, BLOGS, SOCIAL MEDIA ADS & POSTS, LANDING PAGES ET AL


PRESS RELEASES, PR, ARTICLES, AND
MEDIA PLACEMENT